ECO LABEL

ECO LABEL

The ECO-LABEL project educates and motivates young consumers to choose environmentally friendly products by making eco-labels easier to understand and trust. It addresses the current lack of knowledge that often leads to confusion, aiming to raise awareness and support lasting sustainable behaviour.

Key activities include mapping and reviewing relevant eco-label information, surveying young people’s knowledge and attitudes, and producing an educational e-booklet. The project also develops a virtual eco-label information hub, delivers an awareness campaign, and offers an online training course to turn learning into practical consumer choices.